• Society

  Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results ha

  4.1 · 19 votes · 40 reads

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• Time

  Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

  3.8 · 64 votes · 57 reads

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• Society

  Don't bunt. Aim out of the ball park. Aim for the company of immortals.

  3.6 · 55 votes · 12 reads

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• Art and Culture

  Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

  5.0 · 40 votes · 112 reads

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• Time

  First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

  4.4 · 9 votes · 19 reads

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• Society

  Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

  4.1 · 6 votes · 199 reads

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• Art and Culture

  I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

  3.8 · 14 votes · 22 reads

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• Society

  I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

  4.6 · 33 votes · 199 reads

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• Society

  I do not regard advertising as entertainment or an art form, but as a medium of information.

  5.0 · 55 votes · 65 reads

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• Society

  I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

  4.1 · 57 votes · 118 reads

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• Society

  I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

  4.6 · 22 votes · 139 reads

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• Various

  I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

  4.8 · 51 votes · 94 reads

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• Society

  If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

  3.9 · 42 votes · 146 reads

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• Society

  If it doesn't sell, it isn't creative.

  4.3 · 15 votes · 148 reads

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• Society

  If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

  4.3 · 27 votes · 178 reads

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• Society

  In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

  4.1 · 58 votes · 79 reads

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• Society

  It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

  3.0 · 53 votes · 120 reads

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• Art and Culture

  It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

  4.1 · 35 votes · 93 reads

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• Thought and Reason

  It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

  4.0 · 55 votes · 152 reads

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• Government and Politics

  Leaders grasp nettles.

  3.5 · 17 votes · 99 reads

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• Society

  Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

  4.2 · 25 votes · 126 reads

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• Society

  Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

  3.4 · 62 votes · 155 reads

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• Society

  Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

  4.5 · 53 votes · 72 reads

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• Society

  Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

  4.8 · 61 votes · 76 reads

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• Art and Culture

  Never stop testing, and your advertising will never stop improving.

  4.8 · 54 votes · 36 reads

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• Society

  Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

  5.0 · 49 votes · 106 reads

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• Art and Culture

  Ninety-nine percent of advertising doesn't sell much of anything.

  4.7 · 41 votes · 123 reads

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• Art and Culture

  On the average, five times as many people read the headline as reading and writing the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

  4.4 · 6 votes · 131 reads

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• Society

  Our business is infested with idiots who try to impress by using pretentious jargon.

  3.3 · 46 votes · 199 reads

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• Society

  Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

  4.9 · 20 votes · 5 reads

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• Society

  Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

  4.5 · 40 votes · 115 reads

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• Art and Culture

  Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

  3.9 · 36 votes · 199 reads

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• Society

  The advertisers who believe in the selling power of jingles have never had to sell anything.

  3.5 · 5 votes · 78 reads

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• Thought and Reason

  The best ideas come as jokes. Make your thinking as funny as possible.

  4.6 · 60 votes · 194 reads

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• Society

  The consumer isn't a moron; she is your wife.

  4.0 · 56 votes · 55 reads

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• Art and Culture

  The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

  5.0 · 17 votes · 161 reads

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• Art and Culture

  The more informative your advertising, the more persuasive it will be.

  3.9 · 29 votes · 39 reads

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• Art and Culture

  The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

  4.8 · 9 votes · 31 reads

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• Various

  The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

  4.3 · 63 votes · 5 reads

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• Society

  The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

  3.2 · 50 votes · 127 reads

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Page 1 of 2 · 50 quotes

What they wrote about

• Business27 of their quotes
• Media13 of their quotes
• Work3 of their quotes
• Management2 of their quotes
• Dishonesty2 of their quotes
• Ideas2 of their quotes