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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

» David Ogilvy (1911-1999) English Businessman

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

» David Ogilvy (1911-1999) English Businessman

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

» David Ogilvy (1911-1999) English Businessman

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

» David Ogilvy (1911-1999) English Businessman

Advertising reflects the mores of society, but it does not influence them.

» David Ogilvy (1911-1999) English Businessman

The first thing the secretary types is the boss.

» Donald Trump (1946-?) American Businessman

A good advertisement is one which sells the product without drawing attention to itself.

» David Ogilvy (1911-1999) English Businessman

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

» David Ogilvy (1911-1999) English Businessman

I do not regard advertising as entertainment or an art form, but as a medium of information.

» David Ogilvy (1911-1999) English Businessman

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

» David Ogilvy (1911-1999) English Businessman

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

» David Ogilvy (1911-1999) English Businessman

Well, yes, I've fired a lot of people. Generally I like other people to fire, because it's always a lousy task. But I have fired many people.

» Donald Trump (1946-?) American Businessman

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

» David Ogilvy (1911-1999) English Businessman

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

» David Ogilvy (1911-1999) English Businessman

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

» David Ogilvy (1911-1999) English Businessman

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

» David Ogilvy (1911-1999) English Businessman

The advertisers who believe in the selling power of jingles have never had to sell anything.

» David Ogilvy (1911-1999) English Businessman

I'm the No. 1 developer in New York, I'm the biggest in Atlantic City, and maybe we'll keep it that way.

» Donald Trump (1946-?) American Businessman

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