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Industry is the soul of business and the keystone of prosperity.

» Charles Dickens (1812-1870) British novelist

You know, when I sit in meetings and things are very tense and people take things extremely seriously and they invest a lot of their ego, I sometimes think to myself, 'Come on, you know, there's life and there's death and there is love.' And all of that e

» Christine Lagarde (1956-?) French Economist

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

» David Ogilvy (1911-1999) English Businessman

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

» David Ogilvy (1911-1999) English Businessman

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

» David Ogilvy (1911-1999) English Businessman

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

» David Ogilvy (1911-1999) English Businessman

Don't open a shop unless you like to smile.

» Chinese proverb (-)

You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.

» Dale Carnegie (1888-1955) American writer

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

» David Ogilvy (1911-1999) English Businessman

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

» David Ogilvy (1911-1999) English Businessman

If it doesn't sell, it isn't creative.

» David Ogilvy (1911-1999) English Businessman

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results ha

» David Ogilvy (1911-1999) English Businessman

For the merchant, even honesty is a financial speculation.

» Charles Baudelaire (1821-1867) French poet

Formerly when great fortunes were only made in war, war was business; but now when great fortunes are only made by business: Business is war!

» Christian Nestell Bovee (1820-1904) American epigrammatic Writerand lawyer

Our business is infested with idiots who try to impress by using pretentious jargon.

» David Ogilvy (1911-1999) English Businessman

The consumer isn't a moron; she is your wife.

» David Ogilvy (1911-1999) English Businessman

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

» David Ogilvy (1911-1999) English Businessman

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

» David Ogilvy (1911-1999) English Businessman

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