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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

» David Ogilvy (1911-1999) English Businessman

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

» David Ogilvy (1911-1999) English Businessman

The more informative your advertising, the more persuasive it will be.

» David Ogilvy (1911-1999) English Businessman

Ninety-nine percent of advertising doesn't sell much of anything.

» David Ogilvy (1911-1999) English Businessman

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

» David Ogilvy (1911-1999) English Businessman

Most rock journalism is people who can't write, interviewing people who can't talk, for people who can't read.

» Frank Zappa (1940-1993) American composer and rock musician

An advertising agency is 85 percent confusion and 15 percent commission.

» Fred A. Allen (1894-1956) American comedian

Early in life I had noticed that no event is ever correctly reported in a newspaper.

» George Orwell (1903-1950) British novelist, essayist, and critic [George Orwell is his pen name]

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

» George Santayana (1863-1952) American philosopher and poet Born in Madrid]

Journalism is popular, but it is popular mainly as fiction. Life is one world, and life seen in the newspapers another.

» Gilbert Keith Chesterton (1874-1936) British journalist, novelist and poet ['Father Brown', 'Orthodoxy', 'The Everlasting Man']

I keep reading between the lies.

» Goodman Ace (1899-1982) One of the most memorable American humourists in the 20th century

Media is just a word that has come to mean bad journalism.

» Graham Greene (1904-1991) English writer

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

» David Ogilvy (1911-1999) English Businessman

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

» David Ogilvy (1911-1999) English Businessman

TV is chewing gum for the eyes.

» Frank Lloyd Wright (1867-1959) American architect

The journalists have constructed for themselves a little wooden chapel, which they also call the Temple of Fame, in which they put up and take down portraits all day long and make such a hammering you can't hear yourself speak.

» Georg C. Lichtenberg (1742-1799) German scientist, satirist and anglophile

Journalism consists largely in saying ''Lord James is dead'' to people who never knew Lord James was alive.

» Gilbert Keith Chesterton (1874-1936) British journalist, novelist and poet ['Father Brown', 'Orthodoxy', 'The Everlasting Man']

A petty reason perhaps why novelists more and more try to keep a distance from journalists is that novelists are trying to write the truth and journalists are trying to write fiction.

» Graham Greene (1904-1991) English writer

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