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Steve Jobs Quotes

Steve Jobs

American Businessman

Nationality: American

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Type: Businessman

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Birth: 1955-2011

Page: 1

Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.

» More quotes about: Technology

The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store muc

» More quotes about: Computers

I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.

» More quotes about: Technology

When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the

» More quotes about: Artist

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

» More quotes about: Death

I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but t

» More quotes about: Technology | Media

Our goal is to make the best devices in the world, not to be the biggest.

» More quotes about: Technology | Design

We hire people who want to make the best things in the world.

» More quotes about: Technology | Design

So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with - born with ten of them. We're going to use our fingers. We're going to touch this with our fingers. And we

» More quotes about: Technology | Design

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

» More quotes about: Business

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.

» More quotes about: Action | Success

It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second,

» More quotes about: Genius

Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.

» More quotes about: Business

I'm very excited about having the Internet in my den.

» More quotes about: Business | Internet

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

» More quotes about: Business

And one more thing.

» More quotes about: Business | Technology

When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.

» More quotes about: Media | Internet

I want to put a ding in the universe.

» More quotes about: Business

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

» More quotes about: Business | Mistakes | Innovation

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

» More quotes about: Humankind

First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.

» More quotes about: Computers

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

» More quotes about: Business

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

» More quotes about: Design

Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.

» More quotes about: Children | Curiosity

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

» More quotes about: Cars

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to

» More quotes about: Change | Life | Death

Things don't have to change the world to be important.

» More quotes about: Change

Computers themselves, and software yet to be developed, will revolutionize the way we learn.

» More quotes about: Computers | Education

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the fines

» More quotes about: Computers | Design

The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people - as remarkable as the

» More quotes about: Computers | Internet

We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.

» More quotes about: Computers

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have t

» More quotes about: Time | Life | Courage

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to conne

» More quotes about: Design

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Lif

» More quotes about: Death | Life

Design is not just what it looks like and feels like. Design is how it works.

» More quotes about: Design

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really t

» More quotes about: Design

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

» More quotes about: Design

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

» More quotes about: Design

A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience

» More quotes about: Business

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fau

» More quotes about: Business

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall aw

» More quotes about: Death | Life

Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.

» More quotes about: Technology | Humankind

You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has n

» More quotes about: Future | Destiny

Everyone here has the sense that right now is one of those moments when we are influencing the future.

» More quotes about: Future | History

We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powde

» More quotes about: Business

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they

» More quotes about: Business | Technology

As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to b

» More quotes about: Humankind | Goodness

We made the buttons on the screen look so good you'll want to lick them.

» More quotes about: Design

I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computers and we had a sense of humor. We pul

» More quotes about: Entrepreneurship

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

» More quotes about: Business

The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.

» More quotes about: Design | Technology

If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.

» More quotes about: Endurance

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.

» More quotes about: Bureaucracy | Technology

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wante

» More quotes about: Technology | Design | Computers

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

» More quotes about: Technology | Computers

And no, we don't know where it will lead. We just know there's something much bigger than any of us here.

» More quotes about: Technology | Entrepreneurship

Stay hungry, stay foolish.

» More quotes about: Entrepreneurship

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

» More quotes about: Innovation

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

» More quotes about: Excellence | Work

Innovation distinguishes between a leader and a follower.

» More quotes about: Leadership | Innovation

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.

» More quotes about: Technology | Business

Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.

» More quotes about: Business

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.

» More quotes about: Technology | Business

I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out

» More quotes about: Work | Computers

I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.

» More quotes about: Business

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed m

» More quotes about: Life | Learning

I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you u

» More quotes about: Technology | Business

These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. Th

» More quotes about: Technology

Sometimes life hits you in the head with a brick. Don't lose faith.

» More quotes about: Life | Faith

So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound w

» More quotes about: Business

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As wit

» More quotes about: Work | Life

You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.

» More quotes about: Money

Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it.

» More quotes about: Money | Innovation | Business

Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever

» More quotes about: Money | Business

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

» More quotes about: Money | Innovation | Business

With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money,

» More quotes about: Business | Technology

It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it'

» More quotes about: Internet | Business

It is piracy, not overt online music stores, which is our main competitor.

» More quotes about: Music | Business

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or

» More quotes about: Technology | Computers | Innovation

You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.

» More quotes about: Computers

There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do t

» More quotes about: Technology | Computers

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.

» More quotes about: Computers

Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those g

» More quotes about: Business

The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whethe

» More quotes about: Technology

I've always wanted to own and control the primary technology in everything we do.

» More quotes about: Technology | Entrepreneurship

But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.

» More quotes about: Innovation | Creativity

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really impor

» More quotes about: Entrepreneurship | Technology

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

» More quotes about: Time | Life | Money

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

» More quotes about: Technology | Business

I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.

» More quotes about: Technology

An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

» More quotes about: Internet | Technology

Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.

» More quotes about: Technology | Computers

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only compan

» More quotes about: Technology | Computers

Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they u

» More quotes about: Technology | Japan

We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.

» More quotes about: Technology

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.

» More quotes about: Technology

Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.

» More quotes about: Technology

That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

» More quotes about: Management | Design

It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.

» More quotes about: Work | People

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

» More quotes about: Work | Computers

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